2022 | OriginalPaper | Chapter
Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design: An Abstract
Authors : Zhiying Ben, Hongfei Liu, Victoria-Sophie Osburg, Vignesh Yoganathan
Published in: Celebrating the Past and Future of Marketing and Discovery with Social Impact
Publisher: Springer International Publishing
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