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2015 | OriginalPaper | Chapter

Cultural Effects on Metaphor Design

Authors : Muhammad Waqas Azeem, Arslan Tariq, Farzan Javed Sheikh, Muhammad Aadil Butt, Iqra Tariq, Hafiza Maimoona Shahid

Published in: Design, User Experience, and Usability: Design Discourse

Publisher: Springer International Publishing

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Abstract

The World Wide Web has shortened the distances between people but it is still hard to find a general user interface for all the users. Because people living in different areas of the world have different cultures, religions, and traditions. Designing a user interface according to the culture of the user is important. Different minds have different views about cultural effects in user interface. This paper presents a detailed review on the recent work and research in cultural effects on metaphor design. This paper also explores the problems and issues regarding localizing metaphors in different cultures.

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Title: Cultural Effects on Metaphor Design
Authors: Muhammad Waqas Azeem
Arslan Tariq
Farzan Javed Sheikh
Muhammad Aadil Butt
Iqra Tariq
Hafiza Maimoona Shahid
Publisher: Springer International Publishing
Book: Design, User Experience, and Usability: Design Discourse
Print ISBN: 978-3-319-20885-5

Electronic ISBN: 978-3-319-20886-2

Copyright Year: 2015
DOI: https://doi.org/10.1007/978-3-319-20886-2_11

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