2015 | OriginalPaper | Chapter
Cultural Marketing for Asian Tourism into Australia
Authors : Yvette Reisinger, Lindsay Turner
Published in: Proceedings of the 1998 Multicultural Marketing Conference
Publisher: Springer International Publishing
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
The purpose of this paper is to present the results of an empirical analysis of cross-cultural models. These models have been developed to determine which cultural differences between Asian tourists and Australian hosts are potential predictors of Asian tourist satisfaction with cross-cultural tourist-host contact