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Cooperators Are Faster but Not More Accurate in Social Exchange Decisions Compared to Defectors Read chapter Read first chapter

2022 | OriginalPaper | Chapter

37. Cultural Production as a Means of Acculturation of Global Consumer Culture for Luxury Brands: A Content Analysis

Authors : Koronaki Eirini, Aspasia Vlachvei, Anastasios Panopoulos

Published in: Advances in Quantitative Economic Research

Publisher: Springer International Publishing

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Abstract

This chapter aims to present how luxury brands engage in cultural production and strategically use it for the acculturation of a global consumer culture. A content analysis is adopted from interviews of luxury brands’ creative designers were analyzed through content analysis. Our findings underpin the relevance of cultural production for luxury brands and indicate how the combination of the above can be strategically used. Managerial and academic implications are discussed.

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Metadata
Title
Cultural Production as a Means of Acculturation of Global Consumer Culture for Luxury Brands: A Content Analysis
Authors
Koronaki Eirini
Aspasia Vlachvei
Anastasios Panopoulos
Copyright Year
2022
Book
Advances in Quantitative Economic Research

Print ISBN: 978-3-030-98178-5

Electronic ISBN: 978-3-030-98179-2

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-030-98179-2_37

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