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The business-to-business vs. consumer marketing debate: A prime opportunity for teaching creativity Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Customer Automatic Thinking and Store Choice

Authors : Arch G. Woodside, Eva M. Thelen, Michael Brady

Published in: New Meanings for Marketing in a New Millennium

Publisher: Springer International Publishing

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We offer a two-step model of how customers select brands and shop at stores that they are familiar with: first, they focus on framing a shopping problem/opportunity. Second, they retrieve a few benefit-to-brand (or benefit-to-store) linkages relevant to the frame in their working memories. Such thinking and problem-solving is done automatically usually, without effort. Empirically, we demonstrate models of automatic customer benefit-to-store thoughts that explain store choice and similar models that explain store rejection.

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previous chapter An Exploration into the Potential of Empathy for the Selection of Retail Employees
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Metadata
Title
Customer Automatic Thinking and Store Choice
Authors
Arch G. Woodside
Eva M. Thelen
Michael Brady
Copyright Year
2015
Book
New Meanings for Marketing in a New Millennium

Print ISBN: 978-3-319-11926-7

Electronic ISBN: 978-3-319-11927-4

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-11927-4_13