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Prototyping-Based Study of Designs for Eye-Tracking Interface in Augmentative and Alternative Communication Applications Read chapter Read first chapter

2021 | OriginalPaper | Chapter

Customer Value Co-creation Behaviors Through Online Interactions in Luxury Hotels: Effect on Customer Loyalty

Authors : Zineb Bouchriha, Sabra Farid, Smail Ouiddad

Published in: HCI International 2021 - Late Breaking Posters

Publisher: Springer International Publishing

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Abstract

The proliferation of information and communication technologies has profoundly changed the way people travel, behave and enjoy experiences. This research aims to examine the influence of interactions in online engagement platforms on tourists’ value co-creation behaviors that affect their loyalties. In order to do this, the current study uses a mixed-method approach, including 14 semi-structured interviews, and a 159-respondent survey. The research model was tested using structural equation modeling with SMARTPLS. The results show that tourists’ value co-creation behavior is mostly determined by engagement in online platforms, and confirm a significant relationship between value co-creation behavior and loyalty. Our research aims to contribute to the knowledge of value co-creation, and provide managerial implications for tourism and hospitality management.

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previous chapter Old-looking yet Usable!: An Investigation of Consumer’s Usability Perception of Retro Products
next chapter Perceptions in Two-Dimensional and Three-Dimensional Aperture Problems
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Metadata
Title
Customer Value Co-creation Behaviors Through Online Interactions in Luxury Hotels: Effect on Customer Loyalty
Authors
Zineb Bouchriha
Sabra Farid
Smail Ouiddad
Copyright Year
2021
Book
HCI International 2021 - Late Breaking Posters

Print ISBN: 978-3-030-90178-3

Electronic ISBN: 978-3-030-90179-0

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-030-90179-0_66