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01-04-2014 | New Vehicle

Datsun Moves in for the Kill with ‘Go’

Author: Springer India New Delhi

Published in: Auto Tech Review | Issue 4/2014

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Three decades is a long time in the automotive history of a country. In the Indian context, it could well be considered the birth of modern automobile manufacturing with both the erstwhile Maruti Udyog and Hero Honda starting operations. It was around the same time — 1981 to be precise — that Nissan Motor Company decided to discontinue Datsun as an automobile brand, a brand that most identified worldwide with affordability. The just-launched Datsun Go promises to deliver well, but competition isn’t easy. We find out how it fares. …

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Title: Datsun Moves in for the Kill with ‘Go’
Author: Springer India New Delhi
Publication date: 01-04-2014
Publisher: Springer India
Published in: Auto Tech Review / Issue 4/2014
Print ISSN: 2250-3390
Electronic ISSN: 2347-9434
DOI: https://doi.org/10.1365/s40112-014-0601-2

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