Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Introduction Read chapter Read first chapter

2011 | OriginalPaper | Chapter

Defining the strategic businesses

Authors : Univ. -Professor Dr. rer. pol. Rudolf Grünig, Univ. -Professor Dr. rer. pol. Richard Kühn

Published in: Process-based Strategic Planning

Publisher: Springer Berlin Heidelberg

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

The primary purpose of corporate strategy is to build up and maintain competitive positions. Before these can be defined, however, there must be a strategic view of the current situation. This view is obtained by defining the strategic businesses.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Revision or production of the mission statement
next chapter Assessing relevant industries with the help of competitive intensity models
Metadata
Title
Defining the strategic businesses
Authors
Univ. -Professor Dr. rer. pol. Rudolf Grünig
Univ. -Professor Dr. rer. pol. Richard Kühn
Copyright Year
2011
Publisher
Springer Berlin Heidelberg
Book
Process-based Strategic Planning

Print ISBN: 978-3-642-16714-0

Electronic ISBN: 978-3-642-16715-7

Copyright Year: 2011

DOI
https://doi.org/10.1007/978-3-642-16715-7_10