2014 | OriginalPaper | Chapter
Definitions of and actors involved in digital marketing’s return on investment
Author : Laurent Florès
Published in: How to Measure Digital Marketing
Publisher: Palgrave Macmillan UK
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The emergence of the Internet – a wholly new medium – and its implications are probably the biggest change that marketing has faced since World War II. It is no longer just a fad, but a truly new order.