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Published in: Journal of Management Control 2-3/2016

15-10-2015 | Original Paper

Delegation of strategic decision-making authority to middle managers

Authors: Martin Guggenberger, Anna Rohlfing-Bastian

Published in: Journal of Management Control | Issue 2-3/2016

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Abstract

Traditional approaches have taken centralized decisions about a firm’s strategy as given, whereas the implementation of a strategy is delegated to lower hierarchical levels, e.g., middle managers. Empirical studies and the literature on strategic management, however, suggest that the implementation success crucially depends on the middle managers’ commitment to the formulated strategy which can be increased by involving the middle manager in the strategy formulation process. The participation or responsibility of middle managers in the strategy formulation process is viewed as a major source of incentives for middle managers to support and advance the successful implementation of a strategy. This paper analyzes a firm’s decision whether to delegate decision authority with respect to strategic issues to middle managers in a moral hazard framework in which the middle manager is also responsible for the implementation of a strategy. It provides conditions under which delegation is preferred over centralized strategic decision-making and derives optimal contracts for the middle manager under each organizational setting. Moreover, it derives the result that the value of additional information depends on how strategic decision-making authority is organized within a firm.

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Appendix
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Footnotes
1
We use the following definition for a strategy that has been established by Chandler (1962): A strategy is defined as “\(\ldots \)the determination of the basic long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals.”
 
2
See Floyd and Lane (2000) and Wooldridge et al. (2008) for an overview of the research on the role of middle managers in the strategy process.
 
3
According to their Annual Report for 2012, at Allianz SE, a strategy that has been elaborated by the Holding or operating entities has to be approved by the supervisory board (Allianz 2013).
 
4
Schmitz (2005) considers a setting with one principal and one or two agents who perform effort on two sequential tasks. His main goal is to analyze whether “separation” (where each agent is responsible for a single task) or “integration” (where one agent is responsible for both tasks) is the optimal organizational form. In our model, “separation” corresponds to the centralized case when the principal develops the strategy, which implies that there is no incentive problem related to this task. “Integration” corresponds to our decentralized setting in which the agent is responsible for both tasks. However, Schmitz (2005) neither considers the availability of an additional signal nor differences in effort costs depending on the organizational form.
 
5
Note that the executive committee has no personal preferences or other decision criteria, but only decides about strategy implementation on the basis of the signal \(x_1\). Given the intangible nature of a strategy and the inherent uncertainty within a strategic initiative, the signal \(x_1\) is not perfect. As an example, \(x_1\) could be the result of an NPV calculation of projected future cash flows associated with the strategy change. As a consequence, there exist cases in which the executive committee might also recommend the implementation of a strategy that showed a positive NPV, but does not manifest itself in positive cash flows and thus turns out to be bad.
 
6
We omit the possibility of differing operational costs depending on the organizational structure as this is not the focus of the paper and, at least to our knowledge, not very well empirically supported.
 
7
Note that these probabilities represent two sources of uncertainty: First, even a high effort choice can lead to a bad outcome \(x_2=0\). Second, the signal \(x_1=1\) can also occur if the strategy turns out to be bad, making a good outcome at stage two less likely.
 
8
One could argue that in the case of centralization, the agent has no influence on the outcome \(x_1\) and thus it should not be included in the incentive contract. However, as the signal \(x_1\) is publicly observable, the agent can use the information when deciding about \(e_2\). Formally, it can be shown that the principal’s expected payoff with a wage scheme \(w_{x_2}^C\) is lower than with the above incentive scheme.
 
9
As only a positive result \(x_2\) is of relevance for the principal, any case in which the agent selects an effort of \(e_2=0\) is not desirable. Therefore, the principal is also not interested in providing any incentives at the first stage if, in the following, \(e_2=0\) will occur.
 
10
See, for instance, Melumad and Reichelstein (1987), p. 1: “The Revelation Principle asserts that the maximum performance attainable by some incentive mechanism can be replicated by a revelation mechanism. In particular, any mechanism involving delegation of decision-making can, without loss of performance, be replaced by a completely centralized mechanism”.
 
11
See Healy and Palepu (2001) for an overview of the empirical literature on disclosure. Specific motives for voluntary disclosure include (i) the need to reduce the information asymmetry on capital markets when new debt or equity is issued (e.g., Myers and Majluf 1984; Merton 1987; Lang and Lundholm 1993, 2000), (ii) the aim to reduce the likelihood of undervaluation (e.g., Warner et al. 1988; Weisbach 1988; Brennan 1999), (iii) the purpose of increasing own stock-based compensation (e.g., Noe 1999; Aboody and Kasznik 2000), (iv) the aim to reduce litigation costs (e.g., Skinner 1994, 1997; Francis et al. 1994), and (v) the purpose of signaling high talent to the labor market (e.g., Trueman 1986).
 
12
As an example, the global insurer Allianz SE is a publicly listed company for which several public signals are available. In its annual report, the company states that its business specific strategy and goals are discussed and agreed between the Holding and the operating entities (see, e.g., Allianz (2013), pp. 64, 112). This process points towards a more decentralized strategy making process.
 
13
The family-owned Kathrein Group, a specialist in communication technology, is a non-listed corporation that rarely publishes information about strategic initiatives. Decisions regarding the strategy are rather centralized (see, e.g., Adam (2014) and in particular the statement made by executive partner Anton Kathrein herein, where he accentuates that decisions are taken by the headquarter).
 
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Metadata
Title
Delegation of strategic decision-making authority to middle managers
Authors
Martin Guggenberger
Anna Rohlfing-Bastian
Publication date
15-10-2015
Publisher
Springer Berlin Heidelberg
Published in
Journal of Management Control / Issue 2-3/2016
Print ISSN: 2191-4761
Electronic ISSN: 2191-477X
DOI
https://doi.org/10.1007/s00187-015-0223-0

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