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Published in:
2023 | OriginalPaper | Chapter
DEMATERIALIZATION – Visual Tactility and Digital Materials
Author : Daniela Toledo Escárate
Published in: Advances in Fashion and Design Research
Publisher: Springer International Publishing
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Abstract
As materials become digital, tactility becomes a phygital phenomenon. When touch becomes visual, dematerialization emerges in the physical world. While dematerialization is embedded in human experiences, secondary effects arise in the digital-physical continuum in which we live. Without measuring its genuine impact, we inhabit this hybrid reality as part of a hyperobject [Morton 2010].
Accelerated by the covid-19 pandemic, the audience indulged in the suspension of disbelief, pushing design to incorporate more fiction into its products. What is the impact of translating physical materials into striking images and the perception that “something” is not entirely correct? This article focuses on the phygital domain and its influence on the experience of tactility in soft materials.
The article examines dematerialization as a transition between old and new ways of designing; In this current transition, there is a feeling of loss. The lack of physicality, seen as detrimental, has, in turn, sparked a new wave in product design that gracefully merges the digital with the physical, even breeding innovative and less polluting manufacturing processes. At the core of this perception and conception of digital soft materials are the uncanny valley [Mori 1970] and transduction [Cadoz 1993].