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2016 | OriginalPaper | Chapter

2. Democracy, Media, and Their Democratization in Latin America

Author : Christof Mauersberger

Published in: Advocacy Coalitions and Democratizing Media Reforms in Latin America

Publisher: Springer International Publishing

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Abstract

This chapter aims to outline the larger problem discussed over the following chapters. The central goal is to understand what is at stake when we talk about the “democratization of communication” in the context of Latin American mass media. Section 2.1 starts by laying out a normative theoretical foundation for the role of mass media in democratic society, based on Habermas’s concept of the public sphere. From there, the need for a regulatory approach is developed, resulting in a formal definition of “democratization of communication” (Sect. 2.1.2) and also discussing whether the rise of the internet has made this approach obsolete. Section 2.2 introduces the Latin American context by focusing on the region’s historical background and recent developments in the debate about the democratization of media structures. I show that mass media have developed as private enterprises, closely linked to the (conservative) political elite, resulting in a sharply concentrated and commercialized system. Since the 1980s, but more so since the political shift to the Left around the beginning of the twenty-first century, media activists and civil society have reacted by developing specific reform demands. Following this, Sect. 2.3 gives an overview on international norms and institutions that intervene in this otherwise mostly domestic policy domain. In Sect. 2.4, the central ideas of this chapter come together to conclude with the central research question.

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previous chapter Introduction
next chapter Analyzing Policy Change: Theoretical and Methodological Considerations
Footnotes
1
The civil society of this public sphere thus has a fundamentally different character from other liberal or functionalist approaches. According to Habermas’s perspective, the civil society’s task is neither to control the public administration nor to attract policy makers’ attention to new problems or underrepresented perspectives. Rather, civil society is constitutive of a public sphere that is autonomous from the state. Civil society in this regard is not an undifferentiated manipulative mass; rather it enables a communicative space for discursive coordination (Costa 2004: 16–19).
 
2
Despite their conceptual separation, the political and public spheres remain structurally dependent on each other—although this link is indeed a bit vague in Habermas’s theory.
 
3
Originally, Gramsci’s notion of civil society was dominant in Latin America. It referred to a sphere comprising institutions like schools, church, or family—the “trenches” that stabilize modern capitalist societies—where the battle for hegemony is fought (Bobbio 1988; Callinicos 1999: 202–214). Civil society, according to Gramsci, is thus contested territory, and the objective of social action is its transformation (see also: Buchanan 1997). In the context of military dictatorships and the subsequent democratic transition, “civil society” grew ever more popular but simultaneously underwent a semantic transformation toward a classic liberal understanding. It was now associated with a free and critical press or independent election monitoring and served as a normative guideline in an anti-authoritative and state-critical sense. The purpose of political action was no longer the transformation of civil society but its consolidation and strengthening (Boris 1998: 18f). The concept of civil society underwent yet another transformation as neoliberalism became the leitmotiv for reforms in the economic and social sector (Teichman 2001; Gwynne and Kay 1999).
 
4
The distinction between a liberal and a democratic perspective is common in discussions about the media’s role in societies (Costa 2004: 15f; Cammaerts and Carpentier 2007: xiii; Bresnahan 2003; Curran 1991; Crouch 2003: 26f). However, to describe the specific structure of media markets and the relation between the media and the state, other classifications exist, mostly from communication studies (Hallin and Mancini 2004; Freedman 2008: 24f; Siebert et al. 1956).
 
5
During and after the screening of the Harry Potter movies, the discrimination against spectacle-wearing boys in schools and kindergartens diminished because the hero wore small glasses (Netzeitung 2008). Similarly, there are several examples from the dominant commercial O Globo network in Brazil. When a character appears in their prime-time telenovela who suffers from a specific illness, the acceptance rate of that illness in society rises abruptly (I072). After a telenovela subtly included pictures of missing persons, a general excitement for searching for missing people started in Brazil (Costa 2004: 13).
 
6
Indeed, tabloid and infotainment programs are more prevalent in more commercialized media systems. Even public broadcasters are not exempt from this tendency when markets are deregulated (Bennett 2004: 138ff; see also Barendt 1995: 122).
 
7
Some interesting debates include the consideration of regulation as a corollary to privatization efforts (Jordana and Levi-Faur 2005; Levi-Faur 2003); the causes and consequences of regulatory capture, as well as the nature of responsive regulation (Ayres and Braithwaite 1992; Braithwaite 2006; Coslovsky 2011; Mattli and Woods 2009); public-private regulation (Perez 2002; Scott 2002); and the effects of globalization on regulatory regimes (Lütz 2011; Levi-Faur and Jordana 2005).
 
8
Examples include a regulation of advertisement (to not exceed a certain percentage, to be distinguishable from editorial content), requirements of national/regional content production, and protection of minors from inadequate content before a certain time of day.
 
9
Michael Powell, head of the US Federal Communications Commission from 2001 to 2005 and son of Colin Powell, emphasized in a pointed commentary in 2001 that a digital divide is nothing to worry about and that communication technologies can be treated like any other (luxury) good: “I think there is a Mercedes divide, I would like to have one, but I can't afford one” (cited in Clewley 2001).
 
10
While in the 1930s Argentina had a vibrant press sector including many periodicals and magazines, in Venezuela only four newspapers existed—all from the capital. In the mid-1980s, the newspaper circulation per 1000 people was 186 in Venezuela, 96 in Chile, 57 in Brazil, and 50 in Bolivia, compared to 268 in the United States and 350 in Germany (UNESCO 1989: 310ff). Despite having remained a niche sector, the print media are politically relevant because they address the political elite and are sometimes used by other media as news sources (Wilke 1992: 96f; Massmann 2007: 265f; I030: 221).
 
11
Even in comparatively decentralized and federal Brazil, Rio de Janeiro and São Paulo are the uncontested hegemons when it comes to TV and also radio production, neglecting the cultural diversity of the country (Guedes-Bailey and Barbosa 2008: 50; Brock and Behn 2012: 1). In Chile, TV channels repeat the capital’s traffic reports even in regions almost two thousand kilometers away (I089: 38).
 
12
There is quite some heterogeneity within “alternative” broadcasting media, and different concepts exist to analyze them (see Hintz 2007: 244; Brock 2012; Kleinsteuber 1991). For our context, however, it makes sense to use the term “community radio,” as it is widely employed and indeed best describes the prevalent type of non-commercial civil society media.
 
13
Among other things, these laws prohibit declarations damaging the “national image” or the dignity of office holders. These stipulations can be (mis)used for political purposes against critical journalists to influence editorial lines and silence opposition (Buckley et al. 2008: 107; IACmHR 2004; Pasqualucci 2006). In most countries, they were repealed during the 1990s.
 
14
At that time, few countries still had public broadcasting stations. One of them was Argentina, which privatized the two large public television channels in 1989 (Baranchuk 2006: 211). Still, privatizations in other sectors, particularly in telecommunications, gave new impetus to the advertising market and in turn to concentration trends in the media sector itself.
 
15
To see communication as a (human) right was first proposed in 1969 by Jean d’Arcy, a French civil servant and official at the UN Office of Public Information. He saw the “right to communicate” as a necessary extension of the right to information in light of technological developments that allowed for citizens’ direct and full interaction with governance processes (Mueller et al. 2007: 270f). This rights perspective stood for the attempt “to politicize media and communication and to move this debate away from economic interests towards a human rights and citizen-centered perspective” (Cammaerts and Carpentier 2007: 5). However, this “third generation” right is not yet included specifically in any major rights accord (Jacobson 1998: 398f).
 
16
The CRIS campaign was founded in late 2001 in the context of preparations for the World Summit of the Information Society (WSIS). Organized by the International Telecommunications Union (ITU) and UNESCO, the WSIS conferences were held in 2003 in Geneva and in 2005 in Tunis. Struggling to shape global norms on communication issues and guide policy advice by emphasizing the social role of communication, the CRIS campaign successfully mobilized civil society actors, but its success within the WSIS was rather limited (Hintz 2007: 259f; Mueller et al. 2007: 279f, 268). “Communication rights” were not mentioned in the official declaration of the participating governments and did not even appear in the Civil Society Declaration. In this regard, the shadow of the polarizing debate of the 1970s proved to be rather prohibitive: “the historical baggage it carried from the NWICO battles made the phrase ‘right to communicate’ a clear target for ideological enemies of CRIS such as the World Press Freedom Committee” (Mueller et al. 2007: 291).
 
17
The Inter-American System for human rights is based on the “American Declaration of the Rights and Duties of Man” (applicable to the U.S., Canada and some Caribbean states) and the newer “American Convention on Human Rights” (ratified by the rest of the Americas; also known as the Pact of San José) (Grossman 2000: 451).
 
18
“I am among those who think that … in the majority of countries … the greatest violation of the freedom of expression arises not from the state, but from the private sector. What violates the freedom of expression is the lack of intervention by the state so that everybody can exercise the right to communicate” (I040: 31, author’s translation).
 
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I021: Personal interview with former regional coordinator of AMARC. 01/20/2012, Buenos Aires.
I025: Personal interview with former representative of AMARC; former official in Uruguayan regulatory agency. 01/26/2012, Montevideo.
I029: Personal interview with collaborator of Friedrich-Ebert-Stiftung. 02/01/2012, Montevideo.
I030: Personal interview with director of daily newspaper. 02/01/2012, Montevideo.
I040: Personal interview with community radio activist from FARCO (Argentina). 02/15/2012.
I041: Personal interview with professor for Communication Studies, Universidad de Buenos Aires. 02/17/2012, Buenos Aires.
I043: Personal interview with professor for Communication Studies, Universidade Federal Fluminense. 03/01/2012, Rio de Janeiro.
I044: Personal interview with leading representative of AMARC Brazil. 03/05/2012, Rio de Janeiro.
I048: Personal interview with professor for Communication Studies, Universidade Federal do Rio de Janeiro. 03/07/2012, Rio de Janeiro.
I049: Personal interview with development expert on media democratization and social movements. 03/07/2012, Rio de Janeiro.
I055: Personal interview with community radio activist, collaborator of commercial radio network. 03/23/2012, Rio de Janeiro.
I060: Personal interview with journalist and community radio activist. 03/28/2012, São Paulo.
I062: Personal interview with journalist of EBC, professor for communication studies Universidade de São Paulo. 04/03/2012, São Paulo.
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Metadata
Title
Democracy, Media, and Their Democratization in Latin America
Author
Christof Mauersberger
Copyright Year
2016
Book
Advocacy Coalitions and Democratizing Media Reforms in Latin America

Print ISBN: 978-3-319-21277-7

Electronic ISBN: 978-3-319-21278-4

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-21278-4_2