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Versicherungsmagazin

Den Kunden über die sozialen Medien ganz nah

  • 01-04-2020
  • Vertriebspraxis
Published in:
Author
Thomas Heindl
Published in
Versicherungsmagazin | Issue 4/2020

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Excerpt

Die Digitalisierung stellt Vermittler vor neue Herausforderungen, wie das sich verändernde Kundenverhalten. Ein guter Weg, dem zu begegnen, ist die Präsenz auf Social Media. Dabei ist aber zu beachten, dass jede Plattform eigene Regeln und Anforderungen mit sich bringt. …

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Title
Den Kunden über die sozialen Medien ganz nah
Author
Thomas Heindl
Publication date
01-04-2020
Publisher
Springer Fachmedien Wiesbaden
Published in
Versicherungsmagazin / Issue 4/2020
Print ISSN: 1616-1963
Electronic ISSN: 2192-8622
DOI
https://doi.org/10.1007/s35128-020-0339-2

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