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Published in:

2015 | OriginalPaper | Chapter

Deregulation Of Professional Accounting Services In The United Kingdom: Understanding The Effects Of Price Competition

Authors : Larry R. Davis, Daniel T. Simon, Greg Trompeter, Victoria L. Crittenden

Published in: Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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Spurred by deregulation, the needs of professional service firms have changed dramatically over the past few decades. These changing needs have led to the use of business concepts previously avoided by such firms. As previously regulated industries have become more competitive, professional service firms have begun to rely upon services marketing concepts to maintain and/or strengthen their position in a widely expanding competitive arena.

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