Introduction
Related works
Marketing based brand perception measurements
Sentiment analysis
Social media mining
DERIV brand perception
Perception bands
DERIV flow
Comprehensive perception modeling
Root cause analysis
DERIV system
Architecture
Storyline parsing and classifier building modules
Storyline testing and applying perception models modules
Distributed algorithms
Build classifiers
Apply perception model
Experiments
Experiment design
Datasets
Rapidly improving | Slowly improving | Holding steady | Slowly deteriorating | Rapidly deteriorating | ||||||
---|---|---|---|---|---|---|---|---|---|---|
Positive | Negative | Positive | Negative | Positive | Negative | Positive | Negative | Positive | Negative | |
Fashion apparel | 483 | 374 | 172 | 111 | 191 | 102 | 322 | 141 | 523 | 248 |
Political candidate | 743 | 429 | 323 | 165 | 238 | 218 | 297 | 224 | 529 | 381 |
Electric car | 181 | 144 | 177 | 145 | 122 | 201 | 222 | 147 | 143 | 188 |
Methods
Performance
Qualitative effectiveness
Quantitative effectiveness
Case studies
Fashion apparel
Storylines for rapidly deteriorating band |
Fashion brand X
\(\rightarrow\) men \(\rightarrow\) 5 \(\rightarrow\) the best weekend bags |
Fashion brand X
\(\rightarrow\) #deals \(\rightarrow\) polo ralph lauren mens sneakers \(\rightarrow\) 5 |
Fashion brand X
\(\rightarrow\) i actually \(\rightarrow\) underwear \(\rightarrow\) nike |
Storylines for slowly deteriorating band |
Fashion brand X
\(\rightarrow\) ralph lauren men:ralphlauren check \(\rightarrow\) $45 |
Fashion brand X
\(\rightarrow\) ralph lauren men size \(\rightarrow\) neck style #sweater blue color \(\rightarrow\) stripes |
Fashion brand X
\(\rightarrow\) polo black \(\rightarrow\) ralphlauren \(\rightarrow\) stripes |
Political candidate
Storylines for slowly deteriorating band |
Candidate Y
\(\rightarrow\) women \(\rightarrow\) the establishment \(\rightarrow\) the difference |
Candidate Y
\(\rightarrow\) a staunch feminist \(\rightarrow\) a liar \(\rightarrow\) gop |
Candidate Y
\(\rightarrow\) isis \(\rightarrow\) existence right now \(\rightarrow\) the establishment |
Candidate Y
\(\rightarrow\) women \(\rightarrow\) the establishment \(\rightarrow\) more rino gop too |
Storylines for rapidly deteriorating band |
Candidate Y
\(\rightarrow\) jeb bush \(\rightarrow\) rights \(\rightarrow\) blacks |
Candidate Y
\(\rightarrow\) koch brothers favorites \(\rightarrow\) jeb bush \(\rightarrow\) t. boone pickens |
Candidate Y
\(\rightarrow\) flagrant liar \(\rightarrow\) isis \(\rightarrow\) hewlett |
Candidate Y
\(\rightarrow\) isis \(\rightarrow\) climate change \(\rightarrow\) our stafford republican women |
Electric car
Storylines for rapidly improving band |
Car Brand Z
\(\rightarrow\) electric vehicle \(\rightarrow\) station\(\rightarrow\) charging |
Car Brand Z
\(\rightarrow\) daimler \(\rightarrow\) ev \(\rightarrow\) collaborate to build |
Car Brand Z
\(\rightarrow\) electric vehicle \(\rightarrow\) infrastructure \(\rightarrow\) discover |
Car Brand Z
\(\rightarrow\) electric vehicle \(\rightarrow\) ev \(\rightarrow\) mlcc capacitors target ev |
Storylines for slowly improving band |
Car Brand Z
\(\rightarrow\) electric vehicle \(\rightarrow\) bmw \(\rightarrow\) @daimler plan eu fast |
Car Brand Z
\(\rightarrow\) bmw \(\rightarrow\) europe \(\rightarrow\) #solarnetworks |
Car Brand Z
\(\rightarrow\) electric vehicle \(\rightarrow\) bmw \(\rightarrow\) 100 bay area i3 owners |
Car Brand Z
\(\rightarrow\) electric vehicle \(\rightarrow\) bmw \(\rightarrow\) kw super-fast ccs electric |