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Published in:
2013 | OriginalPaper | Chapter
Descriptive analysis of secondary interdependencies
Author : Philip Mayrhofer
Published in: Interdependencies in the Discovery and Adoption of Facebook Applications
Publisher: Springer Fachmedien Wiesbaden
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It is the main objective of this dissertation to examine the interdependencies that influence whether and to which extent individuals choose to adopt and use applications. I primarily focus on two questions. First, I study interdependencies between users by analyzing individual-level decisions in the adoption of Facebook applications and how they are influenced by active and passive social influence from their friends (see chapter 4).