Designing Experiential into an International Business Programme

The rise of technology and ease of travel have led to a significant increase in the use of experiential methods in international business education. Current approaches stretch from the direct experience of study-abroad and travel programmes down to the indirect experience provided by coursework, experiential exercises and simulations. Historically, Northeastern University has addressed this challenge through its International Business major. In 1994, the D’Amore-McKim School of Business established the Bachelor of Science in International Business (BSIB) programme that offered students opportunities to study and work overseas in the language of the host country (http://www.damore-mckim.neu.edu/academic-programs/undergraduate-programs/bsib/).