9. Designing for Adoption

A hallmark of OI2 is the focus on adoption and innovation in OI2 is defined by the creation and adoption of something new, which creates value for the entities that adopt it. Similar to the movement of ‘Design for Manufacturing’ where engineers designing products consider how to make products more easily manufacturable, designing and innovation for adoption is critical for successful adoption of innovations. According to the OECD, 80% of the value of innovation comes from the successful adoption of an innovation with just 20% of the value coming from the creation activity. This is of course obvious and often we consider the hard part of innovation to be the creation phase and this is where most resources are often committed. However ironically as stated most of the value from an innovation comes when it is adopted which is the phase that is least considered or invested in. By carefully considering the factors required for successful adoption, we can significantly increase the probability of successful adoption. We see that the quadruple helix co-creation process is crucial for rapid scalability of new extended products, especially in new markets.