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2016 | OriginalPaper | Chapter

11. Designing with Privacy in Mind

Author : Stephen Statler

Published in: Beacon Technologies

Publisher: Apress

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Abstract

The fact that beacons can be used to collect consumer geolocation data has arguably turned out to be the greatest concern of many consumer groups. A recent Pew study found that location data has become even more precious and valued by consumers in the smartphone era.

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previous chapter Designing an Analytics Architecture to Leverage Proximity Data
next chapter Orchestration: Making Beacons Behave More Intelligently
Footnotes
1
See iapp.org/news/a/public-beacons-make-appearance-in-nyc-quickly-taken-down
 
3
See iapp.org/news/a/should-you-really-be-that-scared-of-your-in-store-retail-analytics.
 
4
See, for example, Natasha Singer, The New York Times, “An American Quilt of Privacy Laws, Incomplete.” March 30, 2013. www.nytimes.com/2013/03/31/technology/in-privacy-laws-an-incomplete-american-quilt.html?_r=0
 
5
See 20-SPG Media L. & Pol’y 143, “Intellectual Property Legal Developments 2011-2012: The Year in Review,” Peter Brown and Richard Raysman.
 
6
Among other things
 
8
Commercial Privacy Bill of Rights Act of 2011, S. 799, 112th Cong. § 202 (2011)
 
9
The Location Privacy Protection Act of 2015, s. 2270
 
10
For example, Montana was the first state that passed a geolocation privacy bill in 2013, focusing on governmental inquiries.
 
12
FTC March 2012 privacy report, “Protecting Consumer Privacy in an Era of Rapid Change: Recommendations for Businesses and Policymakers.” www.ftc.gov/sites/default/files/documents/reports/federal-trade-commission-report-protecting-consumer-privacy-era-rapid-change-recommendations/120326privacyreport.pdf . See also FTC 2013 report, “Mobile Privacy Disclosures: Building Trust Through Transparency,” in which FTC further emphasized the requirement of notice and affirmative express consent. www.ftc.gov/sites/default/files/documents/reports/mobile-privacy-disclosures-building-trust-through-transparency-federal-trade-commission-staff-report/130201mobileprivacyreport.pdf
 
13
The FTC published guidelines on the collection of location information when the app is not in use. The FTC recommends that mobile apps should clearly disclose their data collection when the app in question is not in active use. www.ftc.gov/news-events/blogs/business-blog/2015/02/location-location-location?utm_source=govdelivery
 
15
Directive (EC) 2002/58 of the European Parliament and of the Council of 12 July 2002 concerning the processing of personal data and the protection of privacy in the electronic communications sector [2002] OJ L201/37.
 
16
Article 9 of Directive 2002/58/EC. See also Christopher Kuner, European Data Protection Law, Second Edition, Oxford 2007
 
17
917/2014
 
18
Aleecia M. McDonald and Lorrie Faith Cranor, “The Cost of Reading Privacy Policies.” lorrie.cranor.org/pubs/readingPolicyCost-authorDraft.pdf
 
20
fpf.org/wp-content/uploads/10.22.13-FINAL-MLA-Code.pdf
 
24
See, for example, Turow – Hennessey – Draper, “The Tradeoff Fallacy: How Marketers Are Misrepresenting American Consumers And Opening Them Up to Exploitation,” June 2015 www.ftc.gov/system/files/documents/public_comments/2015/09/00012-97594.pdf
 
25
Hal R. Varian, “Economic Aspects of Personal Privacy.” December 6, 1996, people.ischool.berkeley.edu/∼hal/Papers/privacy
 
26
Eli Noam, “Privacy and Self-Regulation: Markets for Electronic Privacy.” [Date?] 1997, www.citi.columbia.edu/elinoam/articles/priv_self.htm
 
27
Jarno Vanto and Steve Statler have advised Unacast, the developer of this service.
 
Metadata
Title
Designing with Privacy in Mind
Author
Stephen Statler
Copyright Year
2016
Publisher
Apress
Book
Beacon Technologies

Print ISBN: 978-1-4842-1888-4

Electronic ISBN: 978-1-4842-1889-1

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-1-4842-1889-1_11

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