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Introduction to Economic Diversification in the GCC Region Read chapter Read first chapter

2018 | OriginalPaper | Chapter

9. Destination Place Identity, Touristic Diversity and Diversification in the Arabia Gulf

Author : Magdalena Karolak

Published in: Economic Diversification in the Gulf Region, Volume I

Publisher: Springer Singapore

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Abstract

This study compares tourism models of five Gulf Cooperation Council countries (Bahrain, Kuwait, Qatar, Oman, UAE). It assesses to what degree each of these countries has managed to create a distinctive place identity and whether these identities are competitive enough to secure a flow of international tourists in the future. Creation of place identity takes place through the use of text combined with signs and images to add meaning to destinations, explain the destinations or the experience tourists can expect there. Using the method of content analysis and critical discourse analysis, this research brings new evidence to the study of semiotics in tourism in general. Furthermore, by pointing out tourism strategy gaps, this research provides recommendations on improvement of such strategies adopted by each of the GCC countries analyzed and for the region overall.

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previous chapter Diversification Strategies in the Gulf Agriculture Sectors
next chapter Regional Integration, the Private Sector and Diversification in the GCC Countries
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Metadata
Title
Destination Place Identity, Touristic Diversity and Diversification in the Arabia Gulf
Author
Magdalena Karolak
Copyright Year
2018
Publisher
Springer Singapore
Book
Economic Diversification in the Gulf Region, Volume I

Print ISBN: 978-981-10-5782-3

Electronic ISBN: 978-981-10-5783-0

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-981-10-5783-0_9

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