Skip to main content
Top

2018 | OriginalPaper | Chapter

5. Develop a Balanced Portfolio of Business Models

Author : Benoit Gailly

Published in: Navigating Innovation

Publisher: Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Most innovation ideas do not lead to robust business opportunities, and most organizations try to pursue more business opportunities than they can actually successfully handle. In order to effectively manage innovation, firms must therefore select the opportunities for which a convincing business model can be designed and which collectively form a balanced and consistent portfolio.
The fourth innovation management challenge is therefore to focus on the right portfolio of innovative business models: asking the right questions, designing competitive business models and mobilizing the right resources, valuing those business models and combining them to build a consistent and balanced portfolio.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Footnotes
1
An extended bibliography is available at www.​NavigatingInnova​tion.​org
 
Literature
go back to reference Adner, R., & Levinthal, D. A. (2004). What is not a real option: Considering boundaries for the application of real options to business strategy. Academy of Management Review, 29(1), 74–85.CrossRef Adner, R., & Levinthal, D. A. (2004). What is not a real option: Considering boundaries for the application of real options to business strategy. Academy of Management Review, 29(1), 74–85.CrossRef
go back to reference Cooper, R., Edgett, S., & Kleinschmidt, E. (2001). Portfolio management for new product development: Results of an industry practices study. R&D Management, 31(4), 361–380.CrossRef Cooper, R., Edgett, S., & Kleinschmidt, E. (2001). Portfolio management for new product development: Results of an industry practices study. R&D Management, 31(4), 361–380.CrossRef
go back to reference Delmar, F., & Shane, S. (2003). Does business planning facilitate the development of new ventures? Strategic Management Journal, 24(12), 1165–1185.CrossRef Delmar, F., & Shane, S. (2003). Does business planning facilitate the development of new ventures? Strategic Management Journal, 24(12), 1165–1185.CrossRef
go back to reference Dierickx, I., & Cool, K. (1989). Asset stock accumulation and sustainability of competitive advantage. Management Science, 35(12), 1504–1511.CrossRef Dierickx, I., & Cool, K. (1989). Asset stock accumulation and sustainability of competitive advantage. Management Science, 35(12), 1504–1511.CrossRef
go back to reference Foss, N. J., & Saebi, T. (2017). Fifteen years of research on business model innovation: How far have we come, and where should we go? Journal of Management, 43(1), 200–227.CrossRef Foss, N. J., & Saebi, T. (2017). Fifteen years of research on business model innovation: How far have we come, and where should we go? Journal of Management, 43(1), 200–227.CrossRef
go back to reference Haynie, J. M., Shepherd, D. A., & McMullen, J. S. (2009). An opportunity for me? The role of resources in opportunity evaluation decisions. Journal of Management Studies, 46(3), 337–361.CrossRef Haynie, J. M., Shepherd, D. A., & McMullen, J. S. (2009). An opportunity for me? The role of resources in opportunity evaluation decisions. Journal of Management Studies, 46(3), 337–361.CrossRef
go back to reference Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2), 172–194.CrossRef Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2), 172–194.CrossRef
Metadata
Title
Develop a Balanced Portfolio of Business Models
Author
Benoit Gailly
Copyright Year
2018
DOI
https://doi.org/10.1007/978-3-319-77191-5_5