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2. Die Tools

  • 2022
  • OriginalPaper
  • Chapter
Published in:
Authors
Dieter Döring
Markus Zeller
Published in
Das strukturierte Verkaufsgespräch
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Nun geht es darum, die Instrumente des strukturierten Verkaufsgesprächs im Detail zu erläutern und zu trainieren Das Wort Instrument haben wir dabei mit Absicht gewählt, weil es den handwerklichen Charakter beschreibt und damit gleichzeitig beinhaltet, dass ein Instrument nur dann von seinem Anwender erfolgreich benutzt werden kann, wenn er gelernt hat, damit umzugehen. Es also trainiert hat, damit es anwendungssicher in seiner Praxis einsetzbar ist. Der jeweilige Titel des Instruments beschreibt dabei bereits präzise die Aufgabe, die mit diesem Instrument zu bewältigen ist.

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previous chapter Einleitung
next chapter Der Customer Chair
Title
Die Tools
Authors
Dieter Döring
Markus Zeller
Copyright Year
2022
Book
Das strukturierte Verkaufsgespräch

Print ISBN: 978-3-658-37165-4

Electronic ISBN: 978-3-658-37166-1

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-658-37166-1_2
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