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2019 | OriginalPaper | Chapter

Digital Consumer Needs in Digital Supply Network Creation

Authors : Marcin Jurczak, Magdalena Kopeć

Published in: SMART Supply Network

Publisher: Springer International Publishing

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Abstract

Analysing the processes of globalization, digitalization and virtualization has a substantial impact on shaping present-day supply chains. Alongside these progressing trends, the meaning of supply chains and networks increases, especially in the process of fulfilling the needs of digital consumers. A consumer who uses technology every day to acquise goods and services over the internet. The aim of the article is to present a reflection on the mutual relationship of tools and technologies that shape the consumer’s digital needs and capabilities to meet those needs through digital, intelligent supply networks.

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Footnotes
1
Not all services are available online since they require both parties to present (service provider and service recipient), e.g. haircuts and hair services, dental services, cosmetic services.
 
2
Commoditization can be defined as the process by which goods that are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities judged mainly by their economic value (price) [7].
 
3
The considerations presented in this chapter refer to the subject of a consumer’s digital market as well as to the supply network—which is often interchangeably referred to in literature as supply chains.
 
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Metadata
Title
Digital Consumer Needs in Digital Supply Network Creation
Authors
Marcin Jurczak
Magdalena Kopeć
Copyright Year
2019
DOI
https://doi.org/10.1007/978-3-319-91668-2_11

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