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Published in:
2022 | OriginalPaper | Chapter
Digital Marketing Transformation: Trends and Realities
Authors : E. N. Sheremetyeva, L. A. Gorshkova, N. V. Mitropolskaya-Rodionova
Published in: Digital Technologies in the New Socio-Economic Reality
Publisher: Springer International Publishing
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Abstract
Digitalization affects all spheres of human activity. The digital economy is a general term used to describe digital-driven markets. The goal of digital transformation is defined as a complete change in the functioning of the digital economy system. Digitalization of marketing makes brands available to customers exactly when they need it. Marketers need to learn digital marketing tools and technologies as quickly as possible, adapting them for a particular company. Classic marketing helps to systematize all sales processes. The Internet is becoming the dominant marketing tool for companies. Internet marketing contributes to more effective promotion of goods and services, business development. Digital marketing techniques are the actions that are taken when implementing a marketing strategy to achieve goals in the Internet space.