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Cognitive Risk Maps of Distant Countries - The Case of Eastern and Far Eastern Markets Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Direct Selling in the Rainbow Nation - Retaining the Distributor!

Authors : Pumela Msweli, Adrian Sargeant

Published in: Proceedings of the 1998 Multicultural Marketing Conference

Publisher: Springer International Publishing

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This paper investigates the key reasons for the high reported levels of distributor turnover, using a case study research method. The study was carried out in South Africa and involved an investigation of a variety of predictor variables which the literature suggested had the capacity to influence distributor retention.

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Metadata
Title
Direct Selling in the Rainbow Nation - Retaining the Distributor!
Authors
Pumela Msweli
Adrian Sargeant
Copyright Year
2015
Book
Proceedings of the 1998 Multicultural Marketing Conference

Print ISBN: 978-3-319-17382-5

Electronic ISBN: 978-3-319-17383-2

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-17383-2_52