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2011 | OriginalPaper | Chapter

Discrete Customer Choice Analysis

Author : Steffen Christ

Published in: Operationalizing Dynamic Pricing Models

Publisher: Gabler

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The following chapter introduces the methodology used in this part of the work to formulate a model of the price sensitivity of customers within the low-cost travel market that is based on real-world data. Following many other works on choice analysis (see below Table 9.1), the method of discrete customer choice analysis is employed here to model and understand customer purchasing behavior at a disaggregated individual decision maker level.

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Metadata
Title
Discrete Customer Choice Analysis
Author
Steffen Christ
Copyright Year
2011
Publisher
Gabler
Book
Operationalizing Dynamic Pricing Models

Print ISBN: 978-3-8349-2749-1

Electronic ISBN: 978-3-8349-6184-6

Copyright Year: 2011

DOI
https://doi.org/10.1007/978-3-8349-6184-6_9