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Published in:
2022 | OriginalPaper | Chapter
15. dm-drogerie markt: Conversion of an Assortment Area from Decentralized to Centralized Inventory Management and Supply
Author : Georg Rilling
Published in: Project Management in Logistics and Supply Chain Management
Publisher: Springer Fachmedien Wiesbaden
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Abstract
Using the accessories product range as an example, the case study shows how a change in inventory management in a retail company can improve the range of products on offer to customers and reduce the workload of store employees. Seasonality, fashion trends and covering a variety of price ranges determine the replenishment strategies required for the store. What are the specifics that, from a customer and assortment perspective, make it necessary to manage according to either push or pull principles?