Skip to main content
Top
Published in: Journal of Business Ethics 2/2015

01-03-2015

Does Honesty Result from Moral Will or Moral Grace? Why Moral Identity Matters

Authors: Zhi Xing Xu, Hing Keung Ma

Published in: Journal of Business Ethics | Issue 2/2015

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Does honesty result from the absence of temptation or the active resistance of temptation? The “will’’ hypothesis suggests that honesty results from the active resistance of temptation, while the ”grace” hypothesis argues that honesty results from the absence of temptation. We examined reaction time and measured the cheating behavior of individuals who had a chance to lie for money. In study 1, we tested the “grace” hypothesis that honesty results from the absence of temptation and found a priming effect of moral constructs on increasing honest behavior. In study 2, we investigated the individual’s moral identity in the same context, articulating different mechanisms that lead people to behave ethically. The result confirms that the “grace” hypothesis was valid for people who had a high moral identity, while the “will” hypothesis was accurate for individuals who had a low moral identity.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Footnotes
1
Experimental design: In an effort to balance treat “order effect”, there were two different treats in our experiment. Within the 30 subjects, 16 of them were in group A (ABBA) and the rest were in group B (BAAB).
 
Literature
go back to reference Aarts, H., Custers, R., & Marien, H. (2008). Preparing and motivating behavior outside of awareness. Science, 319(5870), 1639.CrossRef Aarts, H., Custers, R., & Marien, H. (2008). Preparing and motivating behavior outside of awareness. Science, 319(5870), 1639.CrossRef
go back to reference Aquino, K., Freeman, D., Reed, A., I. I., Lim, V. K. G., & Felps, W. (2009). Testing a social-cognitive model of moral behavior: The interactive influence of situations and moral identity centrality. Journal of Personality and Social Psychology, 97(1), 123.CrossRef Aquino, K., Freeman, D., Reed, A., I. I., Lim, V. K. G., & Felps, W. (2009). Testing a social-cognitive model of moral behavior: The interactive influence of situations and moral identity centrality. Journal of Personality and Social Psychology, 97(1), 123.CrossRef
go back to reference Aquino, K., & Reed, A. (2002). The self-importance of moral identity. Journal of Personality and Social Psychology, 83(6), 1423.CrossRef Aquino, K., & Reed, A. (2002). The self-importance of moral identity. Journal of Personality and Social Psychology, 83(6), 1423.CrossRef
go back to reference Bandura, A. (1991). Social cognitive theory of self-regulation. Organizational Behavior and Human Decision Processes, 50(2), 248–287.CrossRef Bandura, A. (1991). Social cognitive theory of self-regulation. Organizational Behavior and Human Decision Processes, 50(2), 248–287.CrossRef
go back to reference Bandura, A. (2001). Social cognitive theory: An agentic perspective. Annual Review of Psychology, 52(1), 1–26.CrossRef Bandura, A. (2001). Social cognitive theory: An agentic perspective. Annual Review of Psychology, 52(1), 1–26.CrossRef
go back to reference Bargh, J. A., & Chartrand, T. L. (1999). The unbearable automaticity of being. American Psychologist, 54(7), 462.CrossRef Bargh, J. A., & Chartrand, T. L. (1999). The unbearable automaticity of being. American Psychologist, 54(7), 462.CrossRef
go back to reference Bargh, J. A., Chen, M., & Burrows, L. (1996). Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. Journal of Personality and Social Psychology, 71(2), 230–244.CrossRef Bargh, J. A., Chen, M., & Burrows, L. (1996). Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. Journal of Personality and Social Psychology, 71(2), 230–244.CrossRef
go back to reference Bargh, J. A., & Ferguson, M. J. (2000). Beyond behaviorism: On the automaticity of higher mental processes. Psychological Bulletin, 126(6), 925.CrossRef Bargh, J. A., & Ferguson, M. J. (2000). Beyond behaviorism: On the automaticity of higher mental processes. Psychological Bulletin, 126(6), 925.CrossRef
go back to reference Baumeister, R. F., & Heatherton, T. F. (1996). Self-regulation failure: An overview. Psychological inquiry, 7(1), 1–15. Baumeister, R. F., & Heatherton, T. F. (1996). Self-regulation failure: An overview. Psychological inquiry, 7(1), 1–15.
go back to reference Bazerman, M. H., & Tenbrunsel, A. E. (2011). Blind spots: Why we fail to do what’s right and what to do about it. Princeton, NJ: Princeton University Press. Bazerman, M. H., & Tenbrunsel, A. E. (2011). Blind spots: Why we fail to do what’s right and what to do about it. Princeton, NJ: Princeton University Press.
go back to reference Blasi, A. (1984). Moral identity: Its role in moral functioning. In W. Kurtines & J. Gewirtz (Eds.), Morality, moral behavior and moral development (pp. 128–139). New York: Wiley. Blasi, A. (1984). Moral identity: Its role in moral functioning. In W. Kurtines & J. Gewirtz (Eds.), Morality, moral behavior and moral development (pp. 128–139). New York: Wiley.
go back to reference Bok, S. (1999). Lying: Moral choice in public and private life. New York: Vintage. Bok, S. (1999). Lying: Moral choice in public and private life. New York: Vintage.
go back to reference Bucciol, A., & Piovesan, M. (2011). Luck or cheating? A field experiment on honesty with children. Journal of Economic Psychology, 32(1), 73–78.CrossRef Bucciol, A., & Piovesan, M. (2011). Luck or cheating? A field experiment on honesty with children. Journal of Economic Psychology, 32(1), 73–78.CrossRef
go back to reference Carpendale, J. I. (2000). Kohlberg and Piaget on stages and moral reasoning. Developmental Review, 20(2), 181–205.CrossRef Carpendale, J. I. (2000). Kohlberg and Piaget on stages and moral reasoning. Developmental Review, 20(2), 181–205.CrossRef
go back to reference Collins, A. M., & Quillian, M. R. (1969). Retrieval time from semantic memory. Journal of Verbal Learning and Verbal Behavior, 8(2), 240–247.CrossRef Collins, A. M., & Quillian, M. R. (1969). Retrieval time from semantic memory. Journal of Verbal Learning and Verbal Behavior, 8(2), 240–247.CrossRef
go back to reference Custers, R., & Aarts, H. (2010). The unconscious will: How the pursuit of goals operates outside of conscious awareness. Science, 329(5987), 47–50.CrossRef Custers, R., & Aarts, H. (2010). The unconscious will: How the pursuit of goals operates outside of conscious awareness. Science, 329(5987), 47–50.CrossRef
go back to reference Davidson, B. I., & Stevens, D. E. (2012). Can a code of ethics improve manager behavior and investor confidence? An experimental study. The Accounting Review, 88(1), 51–74.CrossRef Davidson, B. I., & Stevens, D. E. (2012). Can a code of ethics improve manager behavior and investor confidence? An experimental study. The Accounting Review, 88(1), 51–74.CrossRef
go back to reference De Quervain, D. J. F., Fischbacher, U., Treyer, V., Schellhammer, M., Schnyder, U., Buck, A., et al. (2004). The neural basis of altruistic punishment. Science, 305(5688), 1254–1258.CrossRef De Quervain, D. J. F., Fischbacher, U., Treyer, V., Schellhammer, M., Schnyder, U., Buck, A., et al. (2004). The neural basis of altruistic punishment. Science, 305(5688), 1254–1258.CrossRef
go back to reference Epstein, S. (1998). Cognitive-experiential self-theory. In D. Barone, M. Hersen, & V. B. Van Hasselt (Eds.), Advanced personality (pp. 211–238). New York: Plenum Press.CrossRef Epstein, S. (1998). Cognitive-experiential self-theory. In D. Barone, M. Hersen, & V. B. Van Hasselt (Eds.), Advanced personality (pp. 211–238). New York: Plenum Press.CrossRef
go back to reference Fishbach, A., & Converse, B. A. (2010). Identifying and battling temptation. In K. D. Vohs & R. F. Baumeister (Eds.), Handbook of self-regulation: Research, theory and applications (Vol. 2, pp. 244–260). New York: Guilford. Fishbach, A., & Converse, B. A. (2010). Identifying and battling temptation. In K. D. Vohs & R. F. Baumeister (Eds.), Handbook of self-regulation: Research, theory and applications (Vol. 2, pp. 244–260). New York: Guilford.
go back to reference Gino, F., Schweitzer, M. E., Mead, N. L., & Ariely, D. (2011). Unable to resist temptation: How self-control depletion promotes unethical behavior. Organizational Behavior and Human Decision Processes, 115(2), 191–203.CrossRef Gino, F., Schweitzer, M. E., Mead, N. L., & Ariely, D. (2011). Unable to resist temptation: How self-control depletion promotes unethical behavior. Organizational Behavior and Human Decision Processes, 115(2), 191–203.CrossRef
go back to reference Greene, J., & Haidt, J. (2002). How (and where) does moral judgment work? Trends in Cognitive Sciences, 6(12), 517–523.CrossRef Greene, J., & Haidt, J. (2002). How (and where) does moral judgment work? Trends in Cognitive Sciences, 6(12), 517–523.CrossRef
go back to reference Greene, J. D., & Paxton, J. M. (2009). Patterns of neural activity associated with honest and dishonest moral decisions. Proceedings of the National Academy of Sciences, 106(30), 12506–12511.CrossRef Greene, J. D., & Paxton, J. M. (2009). Patterns of neural activity associated with honest and dishonest moral decisions. Proceedings of the National Academy of Sciences, 106(30), 12506–12511.CrossRef
go back to reference Haidt, J. (2001). The emotional dog and its rational tail: A social intuitionist approach to moral judgment. Psychological Review, 108(4), 814–834.CrossRef Haidt, J. (2001). The emotional dog and its rational tail: A social intuitionist approach to moral judgment. Psychological Review, 108(4), 814–834.CrossRef
go back to reference Hardy, S. A., & Carlo, G. (2005). Identity as a source of moral motivation. Human Development, 48(4), 232–256.CrossRef Hardy, S. A., & Carlo, G. (2005). Identity as a source of moral motivation. Human Development, 48(4), 232–256.CrossRef
go back to reference Higgins, E. T., & Brendl, C. M. (1995). Accessibility and applicability: Some “activation rules” influencing judgment. Journal of Experimental Social Psychology, 31(3), 218–243.CrossRef Higgins, E. T., & Brendl, C. M. (1995). Accessibility and applicability: Some “activation rules” influencing judgment. Journal of Experimental Social Psychology, 31(3), 218–243.CrossRef
go back to reference Hoffman, M. L. (1983). Affective and cognitive processes in moral internalization. In E. T. Higgins, D. N. Ruble, & W. W. Hartup (Eds.), Social cognition and social development: A sociocultural perspective (pp. 236–274). New York: Cambridge University Press. Hoffman, M. L. (1983). Affective and cognitive processes in moral internalization. In E. T. Higgins, D. N. Ruble, & W. W. Hartup (Eds.), Social cognition and social development: A sociocultural perspective (pp. 236–274). New York: Cambridge University Press.
go back to reference Hong, Y. Y., Morris, M. W., Chiu, C. Y., & Benet-Martinez, V. (2000). Multicultural minds. American Psychologist, 55(7), 709–720.CrossRef Hong, Y. Y., Morris, M. W., Chiu, C. Y., & Benet-Martinez, V. (2000). Multicultural minds. American Psychologist, 55(7), 709–720.CrossRef
go back to reference Jones, T. M. (1994). Ethical decision making by individuals in organizations: An issue-contingent model. Academy of Management Review, 16, 366–395. Jones, T. M. (1994). Ethical decision making by individuals in organizations: An issue-contingent model. Academy of Management Review, 16, 366–395.
go back to reference Kahneman, D. (2011). Thinking, fast and slow. New York: Farrar, Straus and Giroux. Kahneman, D. (2011). Thinking, fast and slow. New York: Farrar, Straus and Giroux.
go back to reference Kohlberg, L. (1984). The psychology of moral development: The nature and validity of moral stages. New York: Harper & Row. Kohlberg, L. (1984). The psychology of moral development: The nature and validity of moral stages. New York: Harper & Row.
go back to reference Lapsley, D. K., & Narvaez, D. (2004). A social-cognitive view of moral character. In D. Lapsley & D. Narvaez (Eds.), Moral development: Self and identity (pp. 189–212). Mahwah, NJ: Lawrence Erlbaum. Lapsley, D. K., & Narvaez, D. (2004). A social-cognitive view of moral character. In D. Lapsley & D. Narvaez (Eds.), Moral development: Self and identity (pp. 189–212). Mahwah, NJ: Lawrence Erlbaum.
go back to reference Mazar, N., Amir, O., & Ariely, D. (2008). The dishonesty of honest people: A theory of self-concept maintenance. Journal of Marketing Research, 45(6), 633–644.CrossRef Mazar, N., Amir, O., & Ariely, D. (2008). The dishonesty of honest people: A theory of self-concept maintenance. Journal of Marketing Research, 45(6), 633–644.CrossRef
go back to reference McClure, S. M., Laibson, D. I., Loewenstein, G., & Cohen, J. D. (2004). Separate neural systems value immediate and delayed monetary rewards. Science, 306(5695), 503–507.CrossRef McClure, S. M., Laibson, D. I., Loewenstein, G., & Cohen, J. D. (2004). Separate neural systems value immediate and delayed monetary rewards. Science, 306(5695), 503–507.CrossRef
go back to reference Mead, N. L., Baumeister, R. F., Gino, F., Schweitzer, M. E., & Ariely, D. (2009). Too tired to tell the truth: Self-control resource depletion and dishonesty. Journal of Experimental Social Psychology, 45(3), 594–597.CrossRef Mead, N. L., Baumeister, R. F., Gino, F., Schweitzer, M. E., & Ariely, D. (2009). Too tired to tell the truth: Self-control resource depletion and dishonesty. Journal of Experimental Social Psychology, 45(3), 594–597.CrossRef
go back to reference Metcalfe, J., & Mischel, W. (1999). A hot/cool-system analysis of delay of gratification: Dynamics of willpower. Psychological Review, 106(1), 3.CrossRef Metcalfe, J., & Mischel, W. (1999). A hot/cool-system analysis of delay of gratification: Dynamics of willpower. Psychological Review, 106(1), 3.CrossRef
go back to reference Muraven, M., & Baumeister, R. F. (2000). Self-regulation and depletion of limited resources: Does self-control resemble a muscle? Psychological Bulletin, 126(2), 247.CrossRef Muraven, M., & Baumeister, R. F. (2000). Self-regulation and depletion of limited resources: Does self-control resemble a muscle? Psychological Bulletin, 126(2), 247.CrossRef
go back to reference Myrseth, K. O. R., & Fishbach, A. (2009). Self-control a function of knowing when and how to exercise restraint. Current Directions in Psychological Science, 18(4), 247–252.CrossRef Myrseth, K. O. R., & Fishbach, A. (2009). Self-control a function of knowing when and how to exercise restraint. Current Directions in Psychological Science, 18(4), 247–252.CrossRef
go back to reference Narvaez, D., & Lapsley, D. (2005). The psychological foundations of everyday morality and moral expertise. In D. K. Lapsley & F. C. Power (Eds.), Character psychology and character education (pp. 140–165). Notre Dame, IN: University of Notre Dame Press. Narvaez, D., & Lapsley, D. (2005). The psychological foundations of everyday morality and moral expertise. In D. K. Lapsley & F. C. Power (Eds.), Character psychology and character education (pp. 140–165). Notre Dame, IN: University of Notre Dame Press.
go back to reference Narvaez, D., Lapsley, D. K., Hagele, S., & Lasky, B. (2006). Moral chronicity and social information processing: Tests of a social cognitive approach to the moral personality. Journal of Research in Personality, 40(6), 966–985.CrossRef Narvaez, D., Lapsley, D. K., Hagele, S., & Lasky, B. (2006). Moral chronicity and social information processing: Tests of a social cognitive approach to the moral personality. Journal of Research in Personality, 40(6), 966–985.CrossRef
go back to reference Power, F. C. (2004). The moral self in community. In D. Lapsley & D. Narvaez (Eds.), Moral development: Self and identity (pp. 47–64). Mahwah, NJ: Lawrence Erlbaum. Power, F. C. (2004). The moral self in community. In D. Lapsley & D. Narvaez (Eds.), Moral development: Self and identity (pp. 47–64). Mahwah, NJ: Lawrence Erlbaum.
go back to reference Qian, M., Wu, G., Zhu, R., & Zhang, S. (2000). Development of the Revised Eysenck Personality Questionnaire Short Scale for Chinese (EPQ-RSC) (Article written in Chinese). Acta Psychologica Sinica, 32(3), 317–323. Qian, M., Wu, G., Zhu, R., & Zhang, S. (2000). Development of the Revised Eysenck Personality Questionnaire Short Scale for Chinese (EPQ-RSC) (Article written in Chinese). Acta Psychologica Sinica, 32(3), 317–323.
go back to reference Rand, D. G., Greene, J. D., & Nowak, M. A. (2012). Spontaneous giving and calculated greed. Nature, 489(7416), 427–430.CrossRef Rand, D. G., Greene, J. D., & Nowak, M. A. (2012). Spontaneous giving and calculated greed. Nature, 489(7416), 427–430.CrossRef
go back to reference Reed, A., I. I., & Aquino, K. F. (2003). Moral identity and the expanding circle of moral regard toward out-groups. Journal of Personality and Social Psychology, 84(6), 1270.CrossRef Reed, A., I. I., & Aquino, K. F. (2003). Moral identity and the expanding circle of moral regard toward out-groups. Journal of Personality and Social Psychology, 84(6), 1270.CrossRef
go back to reference Rest, J. R., & Barnett, R. (1986). Moral development: Advances in research and theory (pp. 89–119). New York: Praeger. Rest, J. R., & Barnett, R. (1986). Moral development: Advances in research and theory (pp. 89–119). New York: Praeger.
go back to reference Reynolds, S. J., & Ceranic, T. L. (2007). The effects of moral judgment and moral identity on moral behavior: An empirical examination of the moral individual. Journal of Applied Psychology, 92(6), 1610.CrossRef Reynolds, S. J., & Ceranic, T. L. (2007). The effects of moral judgment and moral identity on moral behavior: An empirical examination of the moral individual. Journal of Applied Psychology, 92(6), 1610.CrossRef
go back to reference Ruedy, N. E., & Schweitzer, M. E. (2010). In the moment: The effect of mindfulness on ethical decision making. Journal of Business Ethics, 95, 73–87.CrossRef Ruedy, N. E., & Schweitzer, M. E. (2010). In the moment: The effect of mindfulness on ethical decision making. Journal of Business Ethics, 95, 73–87.CrossRef
go back to reference Shao, R., Aquino, K., & Freeman, D. (2008). Beyond moral reasoning. Business Ethics Quarterly, 18(4), 513–540.CrossRef Shao, R., Aquino, K., & Freeman, D. (2008). Beyond moral reasoning. Business Ethics Quarterly, 18(4), 513–540.CrossRef
go back to reference Singer, T., Seymour, B., O’Doherty, J., Kaube, H., Dolan, R. J., & Frith, C. D. (2004). Empathy for pain involves the affective but not sensory components of pain. Science, 303(5661), 1157–1162.CrossRef Singer, T., Seymour, B., O’Doherty, J., Kaube, H., Dolan, R. J., & Frith, C. D. (2004). Empathy for pain involves the affective but not sensory components of pain. Science, 303(5661), 1157–1162.CrossRef
go back to reference Sip, K. E., Roepstorff, A., McGregor, W., & Frith, C. D. (2008). Detecting deception: The scope and limits. Trends in Cognitive Sciences, 12(2), 48–53.CrossRef Sip, K. E., Roepstorff, A., McGregor, W., & Frith, C. D. (2008). Detecting deception: The scope and limits. Trends in Cognitive Sciences, 12(2), 48–53.CrossRef
go back to reference Tangney, J. P., Stuewig, J., & Mashek, D. J. (2007). Moral emotions and moral behavior. Annual Review of Psychology, 58, 345.CrossRef Tangney, J. P., Stuewig, J., & Mashek, D. J. (2007). Moral emotions and moral behavior. Annual Review of Psychology, 58, 345.CrossRef
go back to reference Tracy, J. L., & Robins, R. W. (2004). Putting the self into self-conscious emotions: A theoretical model. Psychological Inquiry, 15(2), 103–125.CrossRef Tracy, J. L., & Robins, R. W. (2004). Putting the self into self-conscious emotions: A theoretical model. Psychological Inquiry, 15(2), 103–125.CrossRef
go back to reference Turiel, E. (1966). An experimental test of the sequentially of developmental stages in the child’s moral judgments. Journal of Personality and Social Psychology, 3(6), 611.CrossRef Turiel, E. (1966). An experimental test of the sequentially of developmental stages in the child’s moral judgments. Journal of Personality and Social Psychology, 3(6), 611.CrossRef
Metadata
Title
Does Honesty Result from Moral Will or Moral Grace? Why Moral Identity Matters
Authors
Zhi Xing Xu
Hing Keung Ma
Publication date
01-03-2015
Publisher
Springer Netherlands
Published in
Journal of Business Ethics / Issue 2/2015
Print ISSN: 0167-4544
Electronic ISSN: 1573-0697
DOI
https://doi.org/10.1007/s10551-014-2050-x

Other articles of this Issue 2/2015

Journal of Business Ethics 2/2015 Go to the issue

Premium Partner