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Published in:
2020 | OriginalPaper | Chapter
6. Dynamics 365 for Marketing
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Abstract
The standard marketing capability found in previous versions of Dynamics 365 CE could have been considered the least functional area of the platform. It allowed organizations to create marketing lists; create campaigns, including campaign activities; and send bulk emails through quick campaigns. This functionality might have been able to serve businesses’ marketing requirements a long time ago, but in society today, where marketing has become increasingly digital, requirements have evolved way beyond this functionality to the point that the old marketing features of Dynamics 365 struggle to meet those requirements.