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Published in:
2011 | OriginalPaper | Chapter
E-Business, Emerging Trends in the European Union
Author : Peter Sonntagbauer
Published in: ICT Innovations 2010
Publisher: Springer Berlin Heidelberg
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E-Business is often linked with business to consumer (B2C) processes, but a larger and still to a large extent not exploited potential exists in business-to-business (B2B) and government-to-business (G2B) processes. The European Commission encourages businesses and governments to increase the uptake in order to promote European competitive performance. Various initiatives have been launched, which have shown some impact, but the great large scale breakthrough across Europe is still ahead. There are big differences between countries and economic sectors in approaching E-Business. Critical success factors can be extracted from those, which have successfully implemented B2B and G2B initiatives on a broad scale.