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Implicit Measures as a Useful Tool for Evaluating User Experience Read chapter Read first chapter

2021 | OriginalPaper | Chapter

E-commerce Usability Guidelines for Visually Impaired Users

Authors : Elisa Prati, Simone Pozzi, Fabio Grandi, Margherita Peruzzini

Published in: Universal Access in Human-Computer Interaction. Design Methods and User Experience

Publisher: Springer International Publishing

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Abstract

The growing diffusion of fashion e-commerce websites shows the appreciation by users, highlighting the importance of offering this service also to users with different disabilities. To this end, e-commerce should be not only accessible - implementing all the technical requirements for accessibility - but also usable, paying attention to the offered user experience.
This study aims to investigate the current e-commerce usability considering visually impaired users’ navigation experience and understand which aspects define a good usability level for this target. An expert analysis of a set of fashion e-commerce websites and user testing were conducted, considering five different market segment categories. The analysis highlighted a gap in the consideration of visually impaired users’ navigation needs and style, as for instance non-uniformity of layout and page structure. All the findings have been structured in usability guidelines to favor the e-commerce usability improvement, with the goal of offering visually impaired users a better shopping experience.

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previous chapter Game Accessibility: Taking Inclusion to the Next Level
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Metadata
Title
E-commerce Usability Guidelines for Visually Impaired Users
Authors
Elisa Prati
Simone Pozzi
Fabio Grandi
Margherita Peruzzini
Copyright Year
2021
Book
Universal Access in Human-Computer Interaction. Design Methods and User Experience

Print ISBN: 978-3-030-78091-3

Electronic ISBN: 978-3-030-78092-0

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-030-78092-0_18