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Published in:
2006 | OriginalPaper | Chapter
Effective Product Platform Planning in the Front End
Author : Daniel Bowman
Published in: Product Platform and Product Family Design
Publisher: Springer US
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Platform Planning is increasingly being adopted by companies seeking to provide customization while maximizing economies of operation. Platform Planning is defined as the proactive definition of an integrated set of capabilities and associated architectural rules that form the basis for a group of products. When implemented effectively, Platform Planning can provide distinct benefits in cost and market leverage to provide a competitive edge in the marketplace.