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4. Eine Kommunikationsstrategie entwickeln

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Ulrich Gartner
Published in
Unternehmenskommunikation in Restrukturierungsphasen
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

In Restrukturierungssituationen sind Kommunikations- und Verhandlungsstrategie nicht voneinander zu trennen. Eine Kommunikationsstrategie kann die Erreichung der strategischen Verhandlungsziele und die damit verbundenen taktischen Manöver nur dann flankieren und unterstützen, wenn sie sehr eng mit der Verhandlungsplanung verzahnt ist. Dieses Kapitel beschreibt, wie sich eine solche Strategie entwickeln lässt.

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previous chapter Bezugsgruppen identifizieren und verstehen
next chapter Führungsstrukturen schaffen
Title
Eine Kommunikationsstrategie entwickeln
Author
Ulrich Gartner
Copyright Year
2020
Book
Unternehmenskommunikation in Restrukturierungsphasen

Print ISBN: 978-3-658-28818-1

Electronic ISBN: 978-3-658-28819-8

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-28819-8_4
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