2019 | OriginalPaper | Chapter
Einzelbeiträge
Author : Paul Clemens Murschetz
Published in: Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienökonomie
Publisher: Springer Fachmedien Wiesbaden
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Media management is a young academic field that has yet to establish a universally accepted set of theoretical foundations (Küng 2007, Mierzejewska & Hollifield 2006). Albeit its strong growth in academic teaching and scholarly output, it remains a confused field. The field is neither clearly defined nor cohesively organized. It remains rather a loose agglomeration of work by researchers from various scientific fields.