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Published in:
2013 | OriginalPaper | Chapter
Embedding Sustainability in Business Modelling through Multi-stakeholder Value Innovation
Authors : Samuel W. Short, Padmakshi Rana, Nancy M. P. Bocken, Steve Evans
Published in: Advances in Production Management Systems. Competitive Manufacturing for Innovative Products and Services
Publisher: Springer Berlin Heidelberg
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This paper investigates how businesses might create balanced social, environmental and economic value through integrating sustainability more fully into the core of their business. For this purpose a more systematic approach to business model innovation for sustainability is required. A novel value mapping tool is proposed to help firms create value propositions better suited for sustainability. The tool adopts a multiple stakeholder view of value, a network rather than firm centric perspective, and introduces a novel way of conceptualizing value that specifically introduces
value destroyed
and
value missed
, in addition to traditional terms of the core value proposition, and new opportunities for value creation and capture. This will support business modelling for sustainability.