7. Emerging Challenges and the Way Ahead

In this chapter, I continue analyzing the data emerging from the in-depth interviews with 25 editors from six Indian cities. After establishing the major “effects” confirmed by both editors and survey respondents, here I focus on emerging challenges and solutions. When editors were asked about challenges and concerns that social media posed for journalism, three major themes emerged: technology as untrustworthy; routines, norms, and values under threat; and lack of knowledge among journalists. Finally, when they were asked about strategies to address these emerging challenges, five key themes emerged: training and education; research and resources; sticking to basic rules of journalism; adapt to change; and innovation and hope. In the next chapter, I tie together the findings of the quantitative (survey) phase, and the qualitative (interview) phase, and discuss what these mean for Indian journalism, news organizations, audiences, and media scholars.