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Published in:
2020 | OriginalPaper | Chapter
Empirical Findings
Author : Jasmine Shahani
Published in: Limits and Opportunities of a Matrix Organization
Publisher: Springer Fachmedien Wiesbaden
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This chapter will analyze the empirical results of this research. This will be the base for the findings and potential theoretical contributions which will then be presented in the subsequent section. Overall, the next section will present the results from over 40 interviews, within three brands and the holding, looking into two departments and with a detailed look upon nine cross-brand projects. It is the heart of the research and also its strength, as the access offered, thanks to the embedded researched is extensive.