Employee Motivation and Engagement Projects as an Effective HR Management Tool

The main prerequisites for the research are the need to search for optimal project implementation concepts in order to assess involvement in large retail companies. The research is aimed at finding effective tools for the project implementation to assess motivation and engagement by the example of retail companies. The research methods were comparative analysis, assessment, in-depth interviews and a survey of the retailer’s HR processes. The research results consist in identifying tools for assessing engagement in large retailers; in addition to conducting surveys, it is proposed to conduct in-depth interviews and work with line managers – HR managers – to create a microclimate in teams of personnel of different levels. The research confirms that the higher the frequency of surveys and those activities, the higher the representativeness of the sample and the results obtained reflect more accurately the company value for shareholders in terms of non-financial indicators, such as the percentage of engagement and the loyalty index. Some technical issues concerning the project implementation were also considered and process digitalisation for assessing involvement was proposed on the basis of a single platform solution and line manager training.