Published in:

2015 | OriginalPaper | Chapter

Employer Branding

Author : Matthias Zeuch

Publisher: Springer Berlin Heidelberg

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Abstract

Analyze how your major competitors have positioned their employer brands.

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Title: Employer Branding
Author: Matthias Zeuch
Publisher: Springer Berlin Heidelberg
Book: Dos and Don’ts in Human Resources Management
Print ISBN: 978-3-662-43552-6

Electronic ISBN: 978-3-662-43553-3

Copyright Year: 2015
DOI: https://doi.org/10.1007/978-3-662-43553-3_2