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Published in:
2017 | OriginalPaper | Chapter
10. Encoding and Retrieval
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Abstract
As a maker of memes, you are no doubt buoyed by the idea that your work can be preserved forever in our long-term memories if it can survive the initial bottlenecks of attention, perception, and memory. As well you should be! Some representation of your app, portal, or service—once we encode it—may be stored for a lifetime.