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Latin America: Imaginary, Reality and Tourism Read chapter Read first chapter

2015 | OriginalPaper | Chapter

4. Enotourism in Argentina: The Power of Wine to Promote a Region

Authors : Regina G. Schlüter, Juana Norrild

Published in: Tourism in Latin America

Publisher: Springer International Publishing

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Abstract

Wine provides Argentina with an important tool for attracting tourists and strengthening the country’s image. The Argentine province of Mendoza is wine country par excellence and it is therefore no surprise that it has worked hardest to develop wine tourism in Argentina. To get a clearer picture of the subject of wine tourism in that province, the literature on the development of wine tourism and the creation of wine routes in Argentina was reviewed. In addition the region was explored and two wineries visited in order to get a better idea of the changes they underwent when the prevailing conditions in Mendoza’s wine industry altered in the 1990s. Semi-structured interviews were conducted with those in charge of the wineries, and structured interviews with visitors. The collected material indicates that the Mendoza Wine Route is successful, but that there remain aspects requiring adjustment.

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Metadata
Title
Enotourism in Argentina: The Power of Wine to Promote a Region
Authors
Regina G. Schlüter
Juana Norrild
Copyright Year
2015
Book
Tourism in Latin America

Print ISBN: 978-3-319-05734-7

Electronic ISBN: 978-3-319-05735-4

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-05735-4_4