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International Entrepreneurship and Management Journal

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01-12-2013

Entrepreneurial intervention in electronic markets: the influence of customer participation

Authors: José M. Merigó, Cimar Rocha, Sergio Garcia-Agreda

Published in: International Entrepreneurship and Management Journal | Issue 4/2013

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Abstract

In electronic markets, web 2.0 is emerging in a disruptive way. In this work we conceptualize web 2.0, identifying all its functionalities and firm applications. We describe technological and social changes that should brought in the firm to take benefit of the advantages of the web 2.0, as well as its relationship with knowledge management. We explain how knowledge transfer in the firm can create value through web 2.0 applications. Finally we develop a model who relates the web 2.0 and its potential to create value in the firm, adapting Amit and Zott (Strategic Management Journal 22: 493–520, 2001)’s dimensions to the web 2.0 particular case.

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Title: Entrepreneurial intervention in electronic markets: the influence of customer participation
Authors: José M. Merigó
Cimar Rocha
Sergio Garcia-Agreda
Publication date: 01-12-2013
Publisher: Springer US
Published in: International Entrepreneurship and Management Journal / Issue 4/2013
Print ISSN: 1554-7191
Electronic ISSN: 1555-1938
DOI: https://doi.org/10.1007/s11365-011-0212-1

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