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2020 | OriginalPaper | Chapter

Environmental Agenda in Protest Campaigns: Components and Results

Authors : Alexander Sokolov, Alexey Belyakov, Svetlana Mironova, Alexander Frolov

Published in: Digital Transformation and Global Society

Publisher: Springer International Publishing

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Abstract

Online protest activity has become a trend of the last few years, attracting the attention of both theorists and practitioners of protest movements and social and political campaigns. The events of the last few years allow us to say that social media play a significant role in protest activity around the world. In 2019, one of the most visible and appealing forms of protest activity was environmental activism, which, however, increasingly had politicized features. In this paper, the authors define online protest as well as the role of social media in this process. The perspectives on environmental protest discussed in this paper are used to analyze three cases. Based on them, the main topics and directions that are used by environmental protest initiators to mobilize social media users are identified. Each of the selected topics of protest actions is analyzed in terms of the impact on the protest in general, as well as on users’ activity and their desire to support a certain direction of protest.

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Title: Environmental Agenda in Protest Campaigns: Components and Results
Authors: Alexander Sokolov
Alexey Belyakov
Svetlana Mironova
Alexander Frolov
Publisher: Springer International Publishing
Book: Digital Transformation and Global Society
Print ISBN: 978-3-030-65217-3

Electronic ISBN: 978-3-030-65218-0

Copyright Year: 2020
DOI: https://doi.org/10.1007/978-3-030-65218-0_6

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