Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Introduction Read chapter Read first chapter

2016 | OriginalPaper | Chapter

8. Environmental Behavior and Fast and Frugal Heuristics

Authors : Florian M. Artinger, Ana Paula Bortoleto, Konstantinos V. Katsikopoulos

Published in: New Perspectives for Environmental Policies Through Behavioral Economics

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

An important prerequisite to encourage pro-environmental behavior is to understand how people make decisions. Specifically, humans are often confronted with an environment that exhibits considerable uncertainty due to limited time, information, and computational capacity. In such a context, Homo oeconomicus is not necessarily the benchmark by which to judge human actions. Instead, research on pro-environmental behavior should be based on a theory of bounded rationality that takes seriously and provides details on how people process different kinds of information. We review the work previously done on a number of simple, psychologically plausible decision strategies, or fast and frugal heuristics, that have been shown to perform well in an uncertain environment. We put special emphasis on showing under what conditions this holds and speculate on the bearing that fast and frugal heuristics might have on understanding and improving pro-environmental behavior.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

inform now
previous chapter Behaviorally Green: Why, Which and When Defaults Can Help
next chapter Behavioral Approaches to Managing Household Energy Consumption
Footnotes
1
The ST segment represents the heart’s electrical activity immediately after the right and left ventricles have contracted.
 
Literature
Anderson JR (1991) The adaptive nature of human categorization. Psychol Rev 98(3):409–429CrossRef
Andersson P, Rakow T (2007) Now you see it now you don’t: the effectiveness of the recognition heuristic for selecting stocks. Judgm Decis Mak 2(1):29–39
Artinger F, Fleischhut N, Levati VM, Stevens JR (2012) Cooperation in risky environments: decisions from experience in a stochastic social dilemma. In: Miyake N, Peebles D, Cooper RP (eds) Proceedings of the 34th annual conference of the cognitive science society. Cognitive Science Society, Austin, TX
Bandura A (1977) Self-efficacy: toward a unifying theory of behavioral change. Psychol Rev 84(2):191–215CrossRef
Baucells M, Carrasco JA, Hogarth RM (2008) Cumulative dominance and heuristic performance in Binary multiattribute choice. Oper Res 56(5):1289–1304CrossRef
Belch GE (1982) The effects of television commercial repetition on cognitive response and message acceptance. J Consum Res 9:56–65CrossRef
Benartzi S, Thaler RH (2001) Naive diversification strategies in defined contribution saving plans. Am Econ Rev 91(1):79–98CrossRef
Bortoleto AP, Kurisu K, Hanaki K (2012) Model development for household waste prevention behaviour. Waste Manag 32(12):2195–2207CrossRef
Bostrom A, Fischhoff B (2001) Communicating health risks of global climate change. In: Böhm G, Nerb J, McDaniels T, Spada H (eds) Environmental risks: perception, evaluation and management. JAI, Amsterdam, pp 31–56CrossRef
Brandstatter E, Gigerenzer G, Hertwig R (2006) The priority heuristic: making choices without trade-offs. Psychol Rev 113(2):409–432CrossRef
Bröder A, Newell BR (2008) Challenging some common beliefs: empirical work within the adaptive toolbox metaphor. Judgm Decis Mak 3(3):205–214
Brügger A, Kaiser FG, Roczen N (2011) One for all? Connectedness to nature, inclusion of nature, environmental identity, and implicit association with nature. Eur Psychol 16(4):324–333CrossRef
Burke MC, Edell JA (1986) Ad reactions over time: capturing changes over time. J Consum Res 13:114–118CrossRef
Chen X (2011) Why do people misunderstand climate change? Heuristics, mental models and ontological assumptions. Clim Change 108:31–46CrossRef
Christakis NA, Fowler JH (2007) The spread of obesity in a large social network over 32 years. N Engl J Med 357(4):370–379CrossRef
Czerlinski J, Gigerenzer G, Goldstein D (1999) How good are simple heuristics? In: Gigerenzer G, Todd P, The ABC Research Group (eds) Simple heuristics that make us smart. Oxford University Press, New York, pp 97–118
Dawes RM (1979) The robust beauty of improper linear models in decision making. Am Psychol 34(7):571–582CrossRef
Dawes RM, Corrigan B (1974) Linear models in decision making. Psychol Bull 81(2):95–106CrossRef
de Kwaadsteniet EW (2007) Uncertainty in social dilemmas. Unpublished doctoral dissertation, Leiden University, The Netherlands
de Miguel V, Garlappi L, Uppal R (2009) Optimal versus naive diversification: how inefficient is the 1/N portfolio strategy? Rev Financ Stud 22(5):1915–1953CrossRef
Einhorn HJ, Hogarth RM (1975) Unit weighting schemes for decision making. Organ Behav Hum Perform 13(2):171–192CrossRef
Ford JK, Schmitt N, Schechtman SL, Hults BM, Doherty ML (1989) Process tracing methods: contributions, problems, and neglected research questions. Organ Behav Hum Decis Process 43(1):75–117CrossRef
Gambetta D, Hamill H (2005) Streetwise: how taxi drivers establish their customers’ trustworthiness. Russell Sage, New York
Garcia-Retamero R, Dhami M (2009) Take-the-best in expert-novice decision strategies for residential burglary. Psychon Bull Rev 16(1):163–169CrossRef
Gifford R (2011) The dragons of inaction: psychological barriers that limit climate change mitigation and adaptation. Am Psychol 66(4):290CrossRef
Gigerenzer G, Brighton H (2009) Homo Heuristicus: why biased minds make better inferences. Top Cogn Sci 1(1):107–143CrossRef
Gigerenzer G, Goldstein DG (1996) Reasoning the fast and frugal way: models of bounded rationality. Psychol Rev 103(4):650–669CrossRef
Gigerenzer G, Goldstein DG (2011) The recognition heuristic: a decade of research. Judgm Decis Mak 6(1):100–121
Gigerenzer G, Selten R (2002) Bounded rationality: the adaptive toolbox. MIT Press, Cambridge, MA
Gigerenzer G, Todd PM, The ABC Research Group (1999) Simple heuristics that make us smart. Oxford University Press, New York
Goldstein DG, Gigerenzer G (2002) Models of ecological rationality: the recognition heuristic. Psychol Rev 109(1):75–90CrossRef
Goldstein NJ, Cialdini RC, Griskevicius V (2008) A room with a viewpoint: using social norms to motivate environmental conservation in hotels. J Consum Res 35(3):472–482CrossRef
Green L, Mehr D (1997) What alters physicians’ decisions to admit to the coronary care unit? J Fam Pract 45(3):219–226
Hastie T, Tibshirani R, Friedman JH (2003) The elements of statistical learning. Springer, New York
Hertwig R, Erev I (2009) The description-experience gap in risky choice. Trends Cogn Sci 13(12):517–523CrossRef
Hertwig R, Hoffrage U, The ABC Research Group (2012) Simple heuristics in a social world. Oxford University Press, New YorkCrossRef
Hogarth RM, Karelaia N (2007) Heuristic and linear models of judgment: matching rules and environments. Psychol Rev 114(3):733–758CrossRef
Hoggan J, Littlemore R (2009) Climate cover-up: the crusade to deny global warming. Greystone Books, Vancouver
Johnson EJ, Goldstein D (2003) Do defaults save lives? Science 302(5649):1338–1339CrossRef
Kahneman D, Slovic P, Tversky A (eds) (1982) Judgment under uncertainty: heuristics and biases. Cambridge University Press, Cambridge
Kaiser FG (2014) Using cutting-edge psychology to advance environmental conservation. Eur Psychol 19(2):81–83CrossRef
Kaiser FG, Wilson M (2004) Goal-directed conservation behavior: the specific composition of a general performance. Personal Individ Differ 36:1531–1544CrossRef
Katsikopoulos KV (2011) Psychological heuristics for making inferences: definition, performance, and the emerging theory and practice. Decis Anal 8(1):10–29CrossRef
Katsikopoulos KV, Fasolo B (2006) New tools for decision analysts. IEEE Trans Syst Man Cybern A Syst Hum 36(5):960–967CrossRef
Katsikopoulos KV, Gigerenzer G (2008) One-reason decision-making: modeling violations of expected utility theory. J Risk Uncertain 37(1):35–56CrossRef
Katsikopoulos KV, Martignon L (2006) Naïve heuristics for paired comparisons: some results on their relative accuracy. J Math Psychol 50(5):488–494CrossRef
Kendal RL, Coolen I, Laland KN (2009) Adaptive trade-offs in the use of social and personal information. In: Dukas R, Ratcliffe J (eds) Cognitive ecology II. University of Chicago Press, Chicago, pp 249–271CrossRef
Martignon L, Hoffrage U (2002) Fast, frugal, and fit: simple heuristics for paired comparison. Theor Decis 52(1):29–71CrossRef
Martignon L, Katsikopoulos KV, Woike JK (2008) Categorization with limited resources: a family of simple heuristics. J Math Psychol 52(6):352–361CrossRef
Meltzoff AN, Moore MK (1977) Imitation of facial and manual gestures by human neonates. Science 198(4312):75–78CrossRef
Ortmann A, Gigerenzer G, Borges B, Goldstein DG (2008) The recognition heuristic: a fast and frugal way to investment choice? In: Plott CR, Smith VL (eds) Handbook of experimental economics results, vol 1. North-Holland, Amsterdam
Pachur T, Hertwig R (2006) On the psychology of the recognition heuristic: retrieval primacy as a key determinant of its use. J Exp Psychol Learn Mem Cogn 32(5):983–1002CrossRef
Pachur T, Bröder A, Marewski JN (2008) The recognition heuristic in memory-based inference: is recognition a non-compensatory cue? J Behav Decis Mak 21(2):183–210CrossRef
Pawlik K (1991) The psychology of environmental change: some basic data and an agenda for cooperative international research. Int J Psychol 26(5):547–563CrossRef
Perlich C, Provost F, Simonoff JS (2003) Tree induction vs. logistic regression: a learning-curve analysis. J Mach Learn Res 4:211–255
Pichert D, Katsikopoulos KV (2008) Green defaults: information presentation and pro-environmental behaviour. J Environ Psychol 28(1):63–73CrossRef
Richerson PJ, Boyd R (2005) Not by genes alone: how culture transformed human evolution. University of Chicago Press, Chicago
Salganik MJ, Dodds PS, Watts DJ (2006) Experimental study of inequality and unpredictability in an artificial cultural market. Science 311(5762):854–856CrossRef
Sargent TJ (1993) Bounded rationality in macroeconomics: the Arne Ryde memorial lectures. Oxford University Press, New York
Scheibehenne B, Bröder A (2007) Predicting Wimbledon 2005 tennis results by mere player name recognition. Int J Forecast 23(3):415–426CrossRef
Schmidt FL (1971) The relative efficiency of regression and simple unit predictor weights in applied differential psychology. Educ Psychol Meas 31(3):699–714CrossRef
Serwe S, Frings C (2006) Who will win Wimbledon? The recognition heuristic in predicting sports events. J Behav Decis Mak 19(4):321–332CrossRef
Simon HA (1955) A behavioral model of rational choice. Q J Econ 69(1):99–118CrossRef
Simon HA (1956) Rational choice and the structure of the environment. Psychol Rev 63(2):129–138CrossRef
Sorrell S, Dimitropoulos J (2008) The rebound effect: microeconomic definitions, limitations and extensions. Ecol Econ 65:636–649CrossRef
Stern PC (2000) Toward a coherent theory of environmentally significant behavior. J Soc Issues 56:407–424CrossRef
Stigler GJ (1961) The economics of information. J Polit Econ 69(3):213–225CrossRef
Thaler RH, Sunstein CR (2009) Nudge: improving decisions about health, wealth, and happiness. Penguin, New York
Todd PM, Gigerenzer G, The ABC Research Group (2012) Ecological rationality: intelligence in the world. Oxford University Press, New YorkCrossRef
Tversky A, Kahneman D (1992) Advances in prospect theory: cumulative representation of uncertainty. J Risk Uncertain 5(4):297–323CrossRef
Metadata
Title
Environmental Behavior and Fast and Frugal Heuristics
Authors
Florian M. Artinger
Ana Paula Bortoleto
Konstantinos V. Katsikopoulos
Copyright Year
2016
Book
New Perspectives for Environmental Policies Through Behavioral Economics

Print ISBN: 978-3-319-16792-3

Electronic ISBN: 978-3-319-16793-0

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-16793-0_8

Premium Partner

    Image Credits