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Published in:

2015 | OriginalPaper | Chapter

Epilogue

Author : Charlie Pownall

Published in: Managing Online Reputation

Publisher: Palgrave Macmillan UK

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Remember the national tourism board that figured a good way of persuading tourists and businesspeople to visit its shores during a terrorist insurgency was to bury negative news on search engines and replace it with positive online views? The one that wanted to “create barriers to any future negativity relating to the security issues and any other crises,” in short, to make it harder for negative opinion to be published and, if it did make it online, to limit its visibility and traction?

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