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Published in:
2007 | OriginalPaper | Chapter
Escape from Commoditization?
Published in: Innovation, Market Archetypes and Outcome
Publisher: Physica-Verlag HD
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The commoditization trap seems to be the inescapable destiny of products, even as firms continuously try to differentiate their products in their attempts at standing out. Sometimes better design seems to be one of the few escape routes available, albeit temporary, in slowing the slide towards the end of the product life cycle. Breakthrough innovations hold the only real key to escaping from commoditization.