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Idealization Effects in UX Evaluation at Early Concept Stages: Challenges of Low-Fidelity Prototyping Read chapter Read first chapter

2019 | OriginalPaper | Chapter

Estimation of the Smartphone User’ Satisfaction and Customer Intention on the Social Networking Service

Authors : Young-Hee Lee, Ryang-Hee Kim

Published in: Advances in Usability, User Experience and Assistive Technology

Publisher: Springer International Publishing

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Abstract

Social-network service (SNS) is a service that allows user to strengthen personal relationships with friends, colleagues, and other people on the web, build new people, and build a broader human relationship. Also, SNS has been used for socializing and entertainment purposes, and information sharing all over the world. This study was to suggest basic data for user convenience/satisfaction of ‘smartphones’ and ‘i-Phone’ application. Findings showed that the users should be interested and satisfied in using SNS. Facebook showed twice the users with ‘Very Satisfied’ compared to those of ‘KakaoTalk’ in ‘i-Phone’ users. Overall results, ‘KakaoTalk’ seemed to have better usability than ‘Facebook’ in the Aged user. As a result, ‘KakaoTalk’ is superior to Facebook in terms of accessibility, application and use when using smartphone, and ‘mobile phone model’ and ‘Age’ could have a significant influence on ‘usability’ and ‘convenience’.

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Metadata
Title
Estimation of the Smartphone User’ Satisfaction and Customer Intention on the Social Networking Service
Authors
Young-Hee Lee
Ryang-Hee Kim
Copyright Year
2019
Book
Advances in Usability, User Experience and Assistive Technology

Print ISBN: 978-3-319-94946-8

Electronic ISBN: 978-3-319-94947-5

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-319-94947-5_26

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