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The Benefits of Involving Older People in the Design Process Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Examining the Validity of the Banner Recommendation System

Authors : Rong-Fuh Day, Chien-Ying Chou

Published in: Human Aspects of IT for the Aged Population. Design for Aging

Publisher: Springer International Publishing

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Abstract

The phenomenon of banner blindness has concerned researchers, advertisers and website publishers during these years. In order to alleviate the phenomenon, this study attempted to develop a banner recommendation system which could arrange banners according the relative salience of keywords on a webpage viewed by a user. The prototypical system are being developed, however, we have made an initial examination on the effectiveness of its banner recommendation functionality. It was found that two recommendation accuracies for the system calculated with two different criteria both were significantly higher than the probability by chance.

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Metadata
Title
Examining the Validity of the Banner Recommendation System
Authors
Rong-Fuh Day
Chien-Ying Chou
Copyright Year
2015
Book
Human Aspects of IT for the Aged Population. Design for Aging

Print ISBN: 978-3-319-20891-6

Electronic ISBN: 978-3-319-20892-3

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-20892-3_31