Advertisement
Published in:
2012 | OriginalPaper | Chapter
Exploration of a Multi-dimensional Evaluation of Books Based on Online Reviews: A Text Mining Approach
Authors : Tianxi Dong, Matti Hamalainen, Zhangxi Lin, Binjie Luo
Published in: E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life
Publisher: Springer Berlin Heidelberg
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
With advancements made to the Internet, a considerable increase in the number and types of products available online has come. Yet, the large amount of online consumer reviews may present an obstacle to potential buyers. This study proposes a four-dimensional book evaluation system for use by leading online booksellers, thereby enabling potential buyers to form decisions based on differentiated criteria. This book evaluation system was empirically examined by employing a text mining approach and multivariate regression model. The findings here-in may aid in improving the understanding of the construction of online product evaluation systems.