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Ethnic Minority Youth as Digital Cultural Participants: Toward a Critical Indicator Study Read chapter Read first chapter

2020 | OriginalPaper | Chapter

7. Exploring Cultural Recognition: Enhancing Creativity in Interactive Communications

Author : Amic G. Ho

Published in: New Media Spectacles and Multimodal Creativity in a Globalised Asia

Publisher: Springer Singapore

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Abstract

The interactions of actors, including designers and customers, shape the communication process. Designers are expected to create innovative messages to attract more customers. In order to equip designers with the ability to generate innovative ideas, studies have provided evidence of the influence of emotion and cultural values on roles in communication. Emotional concerns and cultural recognition, and how these factors can enhance creativity and interactions in communication, have not yet been studied in depth. This study aims to investigate the relationships among emotion and cultural recognition in order to motivate interactions in the communication process. Following a literature review, the study continues with an analysis of an interactive project conducted by a team of local design students, specifically the introduction of emotional concerns with cultural recognition into the process of interactive design. The project develops a new strategy to optimize the communication process by including the emotional and cultural concerns of designers and customers.

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Metadata
Title
Exploring Cultural Recognition: Enhancing Creativity in Interactive Communications
Author
Amic G. Ho
Copyright Year
2020
Publisher
Springer Singapore
Book
New Media Spectacles and Multimodal Creativity in a Globalised Asia

Print ISBN: 978-981-15-7340-8

Electronic ISBN: 978-981-15-7341-5

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-981-15-7341-5_7

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